Smells like rock 'n' roll in here | Partner Hook

Rebel Yell And you can, too. View in browser NEW YORK | 31 AUGUST 2015   The life you're meant to live: PARTNER HOOK Rebel Yell The new scent by John Varvatos visits the dark side Your correspondent attended a rather groovy little get-together on the Lower East Side last week. Venue: underground-haunt-of-the-moment Berlin, a spot so clandestine it does not yet appear on Google maps. Host: the fine folks at John Varvatos. Attendees: Famed tattooist Mike Rubendall. Mohawked master chef Marc Forgione. Photographer and style maven Bobby Hicks. And of course the man himself, John Varvatos, rocking out right alongside his guests to a barn burner set by LA rock ‘n’ rollers Badflower. What could bring together such a collection of badasses for said subterranean fête? The launch of Varvatos’s new Dark Rebel fragrance, just the kind of spicy, devil-may-care scent you’d expect of the march-to-their-own-tune cats shooting the bull inside. The inspiration behind Dark Rebel? John’s hometown: Detroit. Rock City proper. Accordingly, it’s got strong notes: Rum. Tobacco. Leather. Pepper. Tough but refined; the olfactory equivalent of a boxer in a three-piece suit. For the record, your correspondent wore it on the subway this morning and noticed not one but two ladies leaning in for a closer sniff. Worth grabbing a bottle — you’ll be in good company, after all. John Varvatos Dark Rebel Explore your dark side check it out NOT YET A MEMBER? * This "Partner Hook" is a paid message from our Partner. We email these occasional dedicated messages to share product and service ideas we think you will find relevant and gratifying, and to keep the lights on at InsideHook HQ. "Partner Hook" messages can be recognized by "Partner Hook" in the email subject line and the partner's logo in the email's masthead. Use the links in the footer of this email for more information about InsideHook's editorial policy, terms and conditions and privacy policy. Got a question? Email us: adsales@insidehook.com. Thanks for reading. We'll see you out there. About / Contact / Terms & Conditions / Privacy Policy / Editorial Policy / Careers / Partners / Press / UNSUBSCRIBE InsideHook publishes genuine editorial. There is no pay for play. Check out our editorial policy. Find Us On: Facebook / Twitter / LinkedIn / Instagram   © 2012-2015 InsideHook. All rights reserved. 135 W. 26th St., Fl. 2, New York, NY 10001 The life you're meant to live: PARTNER HOOK Rebel Yell The new scent by John Varvatos visits the dark side Your correspondent attended a rather groovy little get-together on the Lower East Side last week. Venue: underground-haunt-of-the-moment Berlin, a spot so clandestine it does not yet appear on Google maps. Host: the fine folks at John Varvatos. Attendees: Famed tattooist Mike Rubendall. Mohawked master chef Marc Forgione. Photographer and style maven Bobby Hicks. And of course the man himself, John Varvatos, rocking out right alongside his guests to a barn burner set by LA rock ‘n’ rollers Badflower. What could bring together such a collection of badasses for said subterranean fête? The launch of Varvatos’s new Dark Rebel fragrance, just the kind of spicy, devil-may-care scent you’d expect of the march-to-their-own-tune cats shooting the bull inside. The inspiration behind Dark Rebel? John’s hometown: Detroit. Rock City proper. Accordingly, it’s got strong notes: Rum. Tobacco. Leather. Pepper. Tough but refined; the olfactory equivalent of a boxer in a three-piece suit. For the record, your correspondent wore it on the subway this morning and noticed not one but two ladies leaning in for a closer sniff. Worth grabbing a bottle — you’ll be in good company, after all. check it out John Varvatos Dark Rebel Explore your dark side emailed on 31 August 2015 NOT YET A MEMBER? This "Partner Hook" is a paid message from our Partner. We email these occasional dedicated messages to share product and service ideas we think you will find relevant and gratifying, and to keep the lights on at InsideHook HQ. "Partner Hook" messages can be recognized by "Partner Hook" in the email subject line and the partner's logo in the email's masthead. Use the links in the footer of this email for more information about InsideHook's editorial policy, terms and conditions and privacy policy. Got a question? Email us: adsales@insidehook.com. Thanks for reading. We'll see you out there. About / Contact / Terms & Conditions / Privacy Policy / Editorial Policy / Careers / Partners / Press / UNSUBSCRIBE InsideHook publishes genuine editorial. There is no pay for play. Check out our editorial policy. © 2012-2015 InsideHook. All rights reserved. 135 W. 26th St., Fl. 2, New York, NY 10001 u

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